This integration allows you to connect and pull data from your Facebook business account into your data notebooks.
In this guide:
- Connecting Facebook ads
- Pulling data from Facebook ads
- Default settings
- Custom settings
To connect Facebook ads with your data notebooks you need to have the following:
- Facebook Ad account
- Intersect account and owner access level
Connecting Facebook ads
You can add the Shopify integration from the Dashboard > Integrations > Add integrations > Add Facebook ads section.
One-click on the Facebook Ads box and the connection portal will open. Here you will be asked to connect your Facebook account with Intersect.
If you successfully connect your Facebook account, you should be able to see the new FB Ads integration on the Integrations page.
Pulling data from Facebook ads
Open your data notebook where you wish to pull data from your newly connected Shopify database. Then, you can add a Shopify step from Import data > Marketing data > Read from Facebook Ads (Add).
Once you select the integration, a new “Import from Facebook ads” step will be added to your data notebook. To successfully pull data you will need to provide:
- Your Facebook account
- Your Ad account
- The parameters you want to analyze
- The breakdown level (Campaign, Ad set, or Ad)
- The time period
After you initialize all these fields, you can run the step, and if the step is successfully configured you will see an output with your sourced data.
If you run the default setting of this block, you will pull data from yesterday for six data parameters (columns) for the ad sets level.
You can set up this block to have different presents, and change the columns, breakdown, and time period.
- Conversions per click
- Cost per conversion
- Cost per outbound click
- Cost per click (CPC)
- Cost per 1.000 impressions (CPM)
- Amount spent
- Click-through rate (CTR)
- Unique outbound clicks
- Unique outbound click-through rate (CTR)
- Video - 3 seconds play
- Video - average time played
- Video - 100% played
- Video - 95% played
- Video - 75% played
- Video - 50% played
- Video - 25% played
- Ad name
- Ad set name
- Campaign name
- Date start
- Date stop
- Campaign level
- Ad set level
- Ads level
- This week, starting Sunday
- This week, starting Monday
- Last full week, Sunday - Saturday
- Last full week, Monday - Sunday
- This month
- Last month